May 17, 2017 - 1:00 pm EST
Whether you're new to website personalization or a seasoned marketer, these step-by-step techniques will show you how to increase conversions and enhance your customers' experience by using customer data such as recent searches and URL history to dynamically insert content customized for your audience.
In this session, you will learn the following:
You will also learn the following:
Additionally, we will show you how you can use this information with the Sitefinity Digital Experience Cloud to improve conversions on your website. To get registered, simply fill out and submit the form. A confirmation will be sent directly to your inbox.
C.Ray likes to figure things out and he likes to do it in a hurry. Over the past eight years and through past lives as a copywriter, project manager, and business analyst, he has worked to engage Aptera’s clients and quickly design solutions for their businesses. He has a passion for defining process and finding consensus. When he isn’t working to speedily find solutions for Aptera or its clients, C. Ray spends his time on neighborhood walks with his fiancé and their son or composing music in his garage.
Derek is a sucker for great story. He is always seeking inspiration from books, blogs, movies, or whatever he can get his hands on which is probably how Derek ended up as Aptera’s Director of Brand Engagement. Over the past 15 years, Derek has spent the majority of his career in sales, aligning Aptera’s solutions with the objectives of his clients, sitting on the same side of the table to better understand why a client needs something rather than what they need. At his very core, Derek is a family man but when he isn’t playing catch with his kids he’s volunteering on one of the many boards or committees he serves on.
Website Personalization Worksheet